It’s the end of another week and Skimlinks is bringing you the latest in technology news and tips this week! In news, the top 3 predictions for native advertising in 2015, UK social media use dropped by a tenth in 2014, advertisers will spend nearly $600 billion worldwide in 2015, and 9 social media trends to watch in 2015.

In tips this week, 10 essential tips for creating mobile-friendly emails, 5 data-proven reasons why your native ads are underperforming, 6 easy writing hacks to seduce readers and boost traffic, and 5 ways to improve your Instagram marketing …It’s Skimming the News!

News

More and more advertising will target millennials who enjoy, appreciate, and respond to advertisers with new and creative ways to reach them. Publishers who recognize that millennials are consuming more digital than television or print are better equipped to find alternatives to traditional advertising for their readers. Native advertising automation will become smarter when native helps to extend content. Native advertising will be become more affordable as companies work to bring advertising tools to small businesses and individuals.

The UK has suffered a 9% drop in social media use among adults in the last 12 months, according to an Ofcom study. In the 12 months following September 2013, UK adults accessing social media at least once a week dropped from 65% to 56%. The US on the other hand saw a less severe drop of 56% to 54%. Italy boasted the highest proportion of adults online, increasing from 69% to 75%. Although UK social media use fell, it remained the most popular internet activity with 64% of respondents claiming it was their most frequent online activity.

Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014. Next year, marketers will spend $189.06 billion on ads in the US, an amount that represents 31.9% of the global ad market. Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014.

Gartner analyst Jennifer Polk said that 2015 will be a year for optimization — brands spending less time investing in new platforms or developing content, and more time looking at metrics to sort out what’s working and what’s not. Social media marketers have to look at the way in which what they do works towards business goals like conversion, email acquisition, or retention. Social media companies will become more than just networks with infrastures that support messaging, targeting, and measuring users. See article for the complete list of trends.

Tips

Keep your subject line short — 40 characters or less is a good rule of thumb — or position the most important phrase of your subject line in the first 40 characters to maximize your chances of readers seeing it. A single column makes your email cross-device compatible and straightforward even when it’s viewed with different email clients. Keep your email under 600 pixels wide but use a large font size. Display small images, but don’t make your call to action an image. Test on multiple devices. For a full list, please, visit the article.

Ad effectiveness depends on the type of content that the site or app features, so you must place your ads so that they target the right segments. In order for your ad to blend in smoothly, it must fit in with the rest of the content. Not only will an unrelated ad look out of place, it will annoy the reader. Don’t deceive your readers, disclose that your ads are sponsored. Utilize cross promotion if you have content on multiple platforms. Be authentic as informative content are seen as more trustworthy and are more likely to be shared.

Cut out bloaters and fancy babble or fluff words that don’t add any real value. Words like “very”, “really”, “almost”, “probably”, etc. To maximize the effectiveness of your paragraphs and sentences, express no more than one main point per paragraph, and one point per sentence. Start your sentences and paragraphs with the “meat” of your point first and keep your writing active also known as front loading. Inject a healthy dose of white space in your posts by using a simple design with low visual activity. Read article for complete list.

The most important thing to link to is your website URL when adding a link to your Instagram profile.  Instead of listing the full URL, get a Bitly or goo.gl link that allows you to track clicks. Showcase your product or services. Use a desktop tool like Photoshop or PowerPoint or a website like Canva or PicMonkey to create text overlays on your images before you upload them to Instagram. lso, engage your audience with incentives in your post caption call to action. Incorporate a mix of highly popular hashtags between 10 – 15 per post.